What is 5W1H Analysis? What are the Benefits?

Sena Düzgün (Writer) 26 April 2024

What is 5W1H Analysis?

It is a method of collecting and organizing information using six basic questions to fully understand a topic or event. 
These six questions are: 
  • Who (WHO)
  • What (WHAT) 
  • Where (WHERE)
  • When (WHEN)
  • Why (WHY)
  • How (HOW) questions. 
This method of analysis provides a detailed examination to understand, explain or criticize all aspects of an issue or event. 

5W1H Analysis

Who (WHO): Who is involved in the production process? Which departments, employees or companies are part of this process?
What (WHAT) : What does the production process involve? What steps, processes or activities make up this process? What are the characteristics of the products or services?
Where (WHERE): Where does production take place? Which facilities, factories or locations are central to this process?
When (WHEN): When does production take place? In which time intervals are production activities taking place? How critical is timing?
Why (WHY): Why is production taking place? What needs or demands trigger this production? Does market demand, available product stock or other factors determine production? 
How (HOW): How does production take place? What technologies, processes or methods are used? What are the quality control processes? How are costs managed? 

Benefits of 5W1H Analysis for Businesses 

  • It takes a comprehensive view of an issue or situation. Understanding who, what, where, when, why and how offers businesses a broad perspective. 
  • It creates a strong foundation for businesses and gives them the ability to make more informed decisions by supporting their strategic and operational decisions. 
  • Businesses can increase efficiency by evaluating their processes and operations with 5W1H analysis. Each "W and "H" question helps to identify improvement opportunities in their processes. 
  • By using 5W1H analysis in strategic planning processes, businesses can clarify their goals, use their resources effectively and determine the path to success. 

Asking questions is half the knowledge.